This 6-part blog series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. In this instalment, Jason Semenek discusses how to identify what to focus on next and what to drop from the stack, along with prioritizing those tactics. In step 4 “Martech…

This 6-part blog series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. In this instalment, Andy Shaw talks about evaluating and assessing your stack to locate the parts that are falling behind, which in turn will help you identify the gaps. In…

This 6-part blog series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. In this instalment, Andy Shaw helps you map the connections between the components identified in Step 1. In Step 1 of the Essential Guide to Martech Stack Assessment Series, Taking…

This 6-part blog series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. In this instalment, Andy Shaw provides guidance, tips, and tools to kick-off the process by first helping you identify all the components of your digital stack. In the first post…

Are you suffering from franken-stack? Were the various components of your marketing technology ecosystem bolted together over the years based on need, and now it is approaching monster status? …

In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation. We may specialize in marketing automation technology, but we often talk with marketing professionals about a lot more. When we work closely with CMOs and…

CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more with less. …

CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this installment of our “Challenges CMOs Face” blog series, we’ll review why and how CMOs should shift their roles to accelerate business growth. Think about your…

CMOs often struggle with how to make sense of all the data available to them. Further, many analysis tools might look attractive, but do not deliver the customized goods we need to overcome our own unique challenges and achieve our own goals. …